I worked closely with engineering to build and tune the vehicle physics from scratch. The sole goal was validating the core driving mechanics — proving the physics felt good before committing to build a game around them. Everything else depends on this.

I designed the player progression from the first moments onward: the FTUE and hint systems that get a new player comfortable, then the structured logic underneath — how vehicles unlock, how levels gate access, and how upgrades scale as players advance. I also built out the full level set using the level creation systems I defined in Unity, which let us work efficiently and consistently.

I balanced gameplay, economy, and difficulty together, since they pull on each other, and fixed the major issues that only surface once all three are interacting at once. I designed the IAP bundles, built the pricing strategy behind them, placed the ads, and balanced the currency flow and upgrade costs so progression and monetization pulled in the same direction. I also ran QA and playtests here, iterating on the level difficulty and physics where feedback flagged problems.

Final polish and optimization pass — locking the difficulty curve, tightening the rate-us prompt placement, and delivering a release-ready product.

After launch I created a live event system with competitive races and leaderboards, giving players a reason to keep returning beyond the core progression. From there I kept updating the pricing, the physics, and the events based on what player data was telling me, treating the live game as something to tune continuously. The first major update focused on progression pacing, economy rebalancing, and store clarity — each targeted at a specific friction point the data had flagged.